📅 Month 1: Digital Marketing Foundations
Week 1: Introduction to Digital Marketing
📌 Day 1 – What is Digital Marketing? Traditional vs. Digital Marketing
📌 Day 2 – Understanding Customer Personas & Buyer Journeys
📌 Day 3 – Key Digital Marketing Channels (SEO, PPC, Social Media, Email, Content)
📌 Day 4 – Market Research & Competitor Analysis
📌 Day 5 – Setting Up Google Analytics & Google Search Console
Week 2: SEO (Search Engine Optimization)
📌 Day 6 – SEO Basics: On-Page, Off-Page & Technical SEO
📌 Day 7 – Keyword Research & Competitor Analysis (Ahrefs, SEMrush)
📌 Day 8 – On-Page SEO: Title Tags, Meta Descriptions, URLs, Internal Linking
📌 Day 9 – Off-Page SEO: Backlinks, Guest Blogging, Social Signals
📌 Day 10 – SEO Tools & Site Audits
Week 3: Google Ads (PPC) & Paid Marketing
📌 Day 11 – Introduction to Google Ads (Search, Display, Video Ads)
📌 Day 12 – Creating & Optimizing Google Search Ads
📌 Day 13 – Landing Page Optimization for PPC
📌 Day 14 – A/B Testing Ads & Improving ROI
📌 Day 15 – Tracking & Reporting PPC Campaigns
Week 4: Social Media Marketing
📌 Day 16 – Social Media Marketing Strategy (Facebook, Instagram, LinkedIn)
📌 Day 17 – Facebook & Instagram Ads: Campaign Setup & Optimization
📌 Day 18 – LinkedIn & Twitter Marketing: Organic & Paid Growth
📌 Day 19 – Content Strategy for Social Media Engagement
📌 Day 20 – Measuring Performance: Social Media Analytics
📅 Month 2: Website Development, YouTube & Plugins
Week 5: Creating a Simple WordPress Website
📌 Day 21 – Introduction to WordPress, Hosting & Domain Setup
📌 Day 22 – Choosing & Installing a WordPress Theme
📌 Day 23 – Customizing Pages, Menus, and Widgets
📌 Day 24 – Adding Blog & Contact Forms
📌 Day 25 – Making the Website Mobile-Friendly
Week 6: SEO & Speed Optimization Plugins
📌 Day 26 – Must-Have SEO Plugins (Yoast SEO, Rank Math)
📌 Day 27 – Speed Optimization (WP Rocket, W3 Total Cache)
📌 Day 28 – Image Optimization & Lazy Loading (Smush, Imagify)
📌 Day 29 – Setting Up Google Search Console with WordPress
📌 Day 30 – Securing Your Website (SSL, Wordfence, Backup Plugins)
Week 7: YouTube & Video Marketing
📌 Day 31 – Why YouTube? Understanding YouTube Algorithm
📌 Day 32 – Creating a YouTube Channel & Branding it
📌 Day 33 – Keyword Research for YouTube SEO
📌 Day 34 – Scripting & Recording YouTube Videos
📌 Day 35 – Editing & Optimizing YouTube Videos
Week 8: Growing a YouTube Channel & Monetization
📌 Day 36 – YouTube SEO: Tags, Descriptions & Playlists
📌 Day 37 – YouTube Ads: Skippable, Non-Skippable & Display Ads
📌 Day 38 – YouTube Monetization (AdSense, Sponsorships, Affiliate Marketing)
📌 Day 39 – Promoting Videos on Social Media & Blogs
📌 Day 40 – YouTube Analytics & Performance Tracking
📅 Month 3: Landing Pages, Automation & Advanced Digital Marketing
Week 9: Concept of Landing Pages
📌 Day 41 – What is a Landing Page? Importance in Digital Marketing
📌 Day 42 – High-Converting Landing Page Elements
📌 Day 43 – Landing Page Design & Call-to-Action (CTA)
📌 Day 44 – A/B Testing for Landing Page Performance
📌 Day 45 – Integrating Landing Pages with Ads & Email Marketing
Week 10: Email Marketing & Automation
📌 Day 46 – Building an Email List (Lead Magnets & Forms)
📌 Day 47 – Email Campaigns: Welcome, Promotional & Drip Sequences
📌 Day 48 – Automation Tools (Mailchimp, ActiveCampaign)
📌 Day 49 – Writing High-Converting Email Copy
📌 Day 50 – Measuring & Improving Email Campaigns
Week 11: Digital Marketing Analytics & Optimization
📌 Day 51 – Using Google Analytics for Tracking
📌 Day 52 – Conversion Rate Optimization (CRO)
📌 Day 53 – Retargeting & Remarketing Strategies
📌 Day 54 – Social Media & SEO Performance Reports
📌 Day 55 – Creating a Marketing Dashboard
Week 12: Final Project & Certification
📌 Day 56 – Creating a Full Digital Marketing Plan
📌 Day 57 – Setting Up a Live Marketing Campaign
📌 Day 58 – Analyzing & Optimizing Campaign Performance
📌 Day 59 – Preparing for Digital Marketing Certifications (Google Ads, Facebook, YouTube)
📌 Day 60 – Final Project Submission & Certification
💡 What You’ll Learn by the End of This Course
✅ Master SEO, PPC, Social Media, Email & Content Marketing
✅ Build & Manage Two WordPress Websites (Simple & E-Commerce)
✅ Run YouTube Marketing Campaigns & Monetize Your Videos
✅ Use Essential WordPress Plugins for Marketing & Optimization
✅ Design High-Converting Landing Pages for Ads & Lead Generation
✅ Track, Analyze, and Optimize Digital Marketing Campaigns
🎯 Who is This Course For?
🔹 Beginners who want to learn digital marketing step-by-step
🔹 Entrepreneurs looking to build and market their own websites
🔹 Freelancers who want to offer WordPress, YouTube & digital marketing services
🔹 Business owners who want to grow their online presence